Why Every Business Needs A Website [9 Solid Reasons]
Regardless of what industry or niche your business is in, we explain why every business needs a website and describe how a company’s internet presence can have a significant impact on its performance.
A lot of businesses still don’t recognise that the bulk of their clients will check their website before making a purchase instore or online in this day and age.
A great internet presence, particularly a website, can make or break your ability to generate cash.
Whether you are a small business or the owner of a well-established company, there are essential measures you must take to be successful. One of which is establishing a website.
Having a good website for your company can help you in a variety of ways, including:
- lead generation
A good web developer should be able to encompass all you need for your business niche in a simple, affordable, but effective website design.
Having a website is crucial for your company. Not only do your customers expect it, but it is nearly impossible to get by without one these days.
Even the simplest site can establish trust, generate more leads, and raise brand awareness.
Carry on reading to find out why every business needs a website.
9 Reasons Why Every Business Needs A Website Presence
Listed below are the top reasons why you need a website for your business.
Join millions of other online businesses and reap the rewards of what digital marketing can achieve.
Customers Expect It
Both a potential customer and an existing customer expect businesses to have websites with all the information they could need. A well-designed site will pique their interest and encourage them to further engage with the business.
Our dependency on the internet has us looking up anything from new trends to anything of interest. This fact reinforces the need for an online presence.
Just having social media counts in your favour.
A functional and informational website goes a long way. This translates into the level of service we expect from the business and whether we will engage further.
Testimonials and Social Proof
The power of branding and an online presence should not be taken for granted.
As a potential client, the need to see customer reviews and testimonials is high on one’s checklist. Customers view these before further engaging or ordering a service from a business.
Social proof is defined as evidence of customers that have subscribed to the service or products that the business offers. They then publish whether they found value in the service or not.
Reviews can be made on many platforms including a Google review, or Facebook review to name a couple.
Testimonials work as social proof for both happy and upset clients. The clients make a public (online) statement on the quality of service they received.
Having a mixture of both positive and negative is generally better received. Potential clients look for the corrective action being taken after the negative feedback.
One should always respond to negative feedback.
Whilst the favourable feedback assures that the business can deliver excellent service. Only glowing reviews are very suspicious and often feel “too good to be true”.
Another strategy that has shown to be effective is celebrity endorsements. These go a long way in establishing trust and prestige, due to the reverence of the celebrity.
All fans automatically align the celebrity brand with the business. Beware though, that any bad reputation that may befall the celebrity may adversely affect the business.
As a finger trigger generation, the credibility of a business is often found by searching on the internet. A quick google search can send people to your website.
For many, judgment is passed by how professional and functional the website is. This is a visual representation of how much you are willing to invest into the business’ growth and establishment.
First impressions last beyond the moment and leave a lasting impression.
Take into account how quick you are to dismiss anyone who looks unkempt. It is the same with an unattractive website.
Compete With Opposition Online
The number rankings of services/businesses are always displayed on Google search. The higher up the business is found in a search before scrolling down, the higher it is regarded.
Using and bidding on prominent keywords will drive more traffic to your website and keep it at the top of search lists.
Even with more established businesses, your business should appear amongst the industry giants. The more the business appears in the search with these prominent alternatives, the more it is identified with and trusted.
You can only beat your competition when you are regarded at the same level as they are. This means making it to the same Google search page.
Showcase Your Brand
Firstly, what is a brand?
A brand is an easily identifiable attribute or image that customers have of the business. This could range from funky, affordable, safe, corporate, or fresh, and many more.
This can all be associated with your business to further promote and build customer trust.
Having the capacity to illustrate and visualise your brand through various media on your website is key.
Keeping the narrative in your hands, especially as your business grows and evolves, allows you to:
- reimagine your brand at any time
- give your website visitors the best experience
- allow them to better understand the business and the vision
The finer details of the website work here:
- colour schemes
- flow of the website from page to page
They functionally are telling the story of the business.
Maximise ROI (Return On Investment)
Every business must do everything possible to generate as many sales as possible to increase revenue. When the business does not have a website, this greatly deters the efforts to maximise returns.
Some ways a website can help:
- Visually pleasing
- Ecommerce functionality – this can easily coax a customer to buy way more than intended
- Regular, concise, and exciting content – will bring back customers and influence them to browse new services
- An automated environment – makes the customer and buying journey more enjoyable
The small things are what keep customers coming back or new clients wanting to purchase.
A Website Never Sleeps
Global customers never sleep. Your website is on call 24 hours a day, 7 days a week.
When you shut business for the day and a client wants information, they may turn to search for your company online. It is then a good idea to have a questionnaire or form for them to fill in.
You can then respond and reply to that potential client the following day.
This is cheaper than hiring a call centre to take on clients’ questions, which they may not even be able to answer.
Most businesses are only physically open 8 hours of the day. This is very difficult if your market is global and your clients are in different time zones.
You are losing out on 16 hours of business per day!
While initially, your website might be expensive to set up, in the long term it may be one of your cheapest forms of advertising.
Think of all the business cards, signage, and apparel that you have bought and given away over time.
Brochures and catalogues can be one of the most expensive advertising costs a business can incur. These may, depending on the business type, have a very low return of interest.
Making these available for download from your website is a much cheaper alternative.
Traditional marketing also has a time factor to it. Printing garments and brochures will have a turnaround time of a day or more.
With the website, as soon as a marketing campaign is complete, it can be uploaded and viewed by any visitor to the site. This saves money and time.
Target Your Audience
Finding the business’ audience is pivotal. Make sure that your services are specifically marketed to a group of consumers that are most likely to require or want your service.
An audience can be derived from curated demographics or from analytics that targets anyone that has searched for that service before.
Making sure that your website is mobile friendly greatly increases the people you can reach.
One can also use keywords to target a specific audience who is already interested in what you have to offer.
The Use of SEO – Search Engine Optimisation
The SEO technique is the practice of using tailored words that Search Engines can easily find and view.
Once a customer searches with the set keywords, an effectively SEO’d website will be found high up in the search list results.
Once SEO is set up and running on each page it becomes a a free method to ensure a higher ranking in search listings.
If I Have a Facebook Page Do I Still Need A Website?
Over the years, the pull Facebook had is fading. Users are migrating to more interactive social media platforms.
Facebook still remains user-friendly and functional however.
Utilise your following on Facebook to pivot and make your faithful followers migrate to your website. Rely on the functionality and information that is available on the website to boost the business.
One must not overlook how useful Facebook marketing is. It alone can boost relatively unknown businesses to generate leads and make sales.
Bear in mind that Instagram is owned by Facebook. Anything marketed on Facebook will be viewable on Instagram.
But banking on Facebook alone is detrimental.
As the saying goes – do not put all your eggs into one basket. There are many social platforms to join with newer and innovative marketing ideas and methods.
The newer platforms offer more interactive opportunities. They have elevated the social media experience to global trends and much more.
Other social media platforms like Twitter, Instagram, and more recently TikTok uses the emerging marketing practice of “influencers”.
They are creatives that work your brand and services into the content they create. Their followers and fans read their organic advertisements and may visit your website.
All it takes is a good advert and the views will increase.
Need Help Building A Website For Your Small Business?
If you are looking for a brand new website for your business, then consider using Site Dynamix for web development.
We specialise in small to medium sized businesses, and have developed many websites for startups that want to be included in the digital world of search, online sales and marketing.
Site Dynamix also redesigns current websites that are looking old and dated, and do not have the functionality you require in today’s business arena to compete.
Contact us – let’s see what we can do for you.