Why Is A Domain Name Important?
Why is a domain name important for your website? Without it, your website would not exist on the internet and it shows users who you are. So choosing the right one is crucial.
We will explain why a domain name is important, and why you must think carefully about what name and extension you will use.
The worldwide web has grown to be more than just a space for communication and an information resource. It has become an ever-evolving, dynamic tool that has elevated businesses, social interaction, and education to new levels.
It is important that you gain access and make use of these benefits by choosing a catchy, descriptive, informative but easy to remember name and domain extension.
What Is A Domain Name?
What is a domain name and why is it important for your website?
A domain name is an identifiable text name that one can use to access a website through the use of a web browser.
Domain names should be short and easy to remember.
A long name may be forgotten and spelling mistakes are also more likely to occur. This may mean that your website will not be found by returning visitors or people looking for your brand or products.
Why Do I Need A Domain Name For My Website?
A website cannot be hosted without a name.
That name includes the name of your business and an extension that denotes either what country you are in, or what type of business you are running.
This is a requirement for every single website on the internet.
Without it a website does not exist.
Related Article: Why Every Business Needs A Website
Choose A Good Domain Name
Nothing says ‘established’ like a website and having an online presence.
Creating an online brand that can easily be found by googling the services you offer is essential in this online age.
Due to the pandemic, many moved to online shopping and looking for services online to curb going outside. And with the convenience of online services, this is a trend that can only grow.
Having a good domain and a good-looking, but professional website design puts you on the credible list in consumers’ eyes.
Having a platform for enquiries and media showcasing what you offer gives you an advantage. They can easily attract possible customers from a very large potential consumer base.
Don’t forget, this will place you in the same online market as your competitors. Both local and international.
How To Choose A Domain Name For Your Business
Several things should be considered:
- Choose a unique, short name and make it as memorable as possible.
- Make use of keywords that can be identified and attributed to your services and area of expertise, e.g. sheffieldplumbing.co.uk.
- To target your locale, use the name of your city or country.
- Use the correct domain extension
- Even if you may diversify, ensure it can be used and applied to your growth as a business.
- Search for it and make sure it is available
How Important Is A Domain Name For SEO?
SEO is short for Search Engine Optimisation.
This is the process of adapting one’s website content to drive website traffic to the website from search engine searches.
It is the name that your business will be known as on the internet and all social media platforms.
Does Your Domain Affect SEO?
The reason why a domain name is important is traffic. You want to be found easily by lots of people.
A domain with the right wording can target and curate an audience and easily place you higher in the search rankings.
This drives more people to view your site and engage with your services.
Notably, using your locale and the services in your domain name is great for effective SEO.
What Is A Domain Name Extension?
A domain extension is what comes after the dot in your website name.
That is, “sitedynamix.*****”
The domain name extension you use is a very important decision.
There are many extensions, including business types, international, and localised extensions for the country you reside in. Localised extensions are becoming more and more important in the eyes of Google.
Google knows where a person is surfing from and will always show the same country domain extension in preference – offering the surfer a better user experience.
A country extension (.co.uk) will narrow down your opposition if your business only operates in the UK.
For example: sitedynamix.co.uk immediately informs the user that this business is based in the United Kingdom.
Additionally, you will not be in competition with businesses from the USA, Germany, etc in the SERPs (search engine results pages) for the same service.
This makes your business easier to find in your local area.
- .co.uk – UK
- .co.za – Republic of South Africa
- .co.de – Germany
Make sure to analyse what would work better for you in the long term.
Why Is A .com Used?
.com is a highly sought-after domain extension, derived from the word ‘commercial’. It was originally intended for organisations selling goods and merchandise.
This extension has become a globally acknowledged extension, preferred by both users and search engines.
However, though it may provide you access to the international market, it may not be the right extension for what you need.
What Are The Available Domain Extensions?
With the immense growth of the internet, the number of websites has grown exponentially. This meant domain names were becoming more difficult to obtain.
The solution was the introduction of more extensions.
These added extensions were not just from country names but also from the field that the domain would be used for.
Domain Name Alternatives
- .org – for organisations and businesses
- .info – denoted by information and generally secured by businesses
- .biz – secured by businesses
- .gov – derived from “government”, hence is reserved for governmental websites
- .edu – reserved for educational institutes like universities and colleges
- .art – for art galleries
- .africa – a company that encompasses Africa for all its services
- .health – any website with health-related content
- .fashion – a website that encompasses fashion of any description
Final Thoughts On Why Is A Domain Name Important For Your Business
Are domain names still important?
Yes – most definitely!!
What Are The Benefits Of A Strong Domain Name?
An ideal domain would, at first glance, tell the story of your services, your location, and your credibility.
But that is always outdone by brand awareness.
Having a great domain can take you so far, but the bigger factor that will put you at the top is creating a great brand.
A brand that exists beyond internet searches, one that is a household name. A brand that makes users type in your domain name into their browser.
Gradually grow your brand awareness with marketing. Working with various other internet tools can enhance your presence and direct traffic to your site.
Picking a great domain name is just the first step. The rest is dedication and consistency in your work.